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CHUCK LORRE PRODUCTIONS, #385

I'm going to let you in on a powerful secret. A secret so big, once you know it, your life will never be the same. Okay, here it is: Buy the problem, buy the solution. Got it? No? Alright, fine, lemme break it down for you. If someone can devise a problem and convince you that it is the cause of all your troubles, then they can sell you a solution. And here's the kicker: If you really believe in the problem, the solution will actually work. For example: If you can be conned into thinking that the reason you're unhappy is because your body is encrusted with evil spirits (the problem), there is an organization that will, for a very reasonable price (considering your dilemma), free you of the pernicious little devils and make you feel like a demigod (the solution). The same holds true with the thorny thicket proposed by another, more established institution: If you can be made to believe that your life is in ruins because you were "born in sin" (the problem), then salvation is just a donation away (the solution). On a secular level, if you can be convinced that the reason you're miserable is because a black guy wants you to get health insurance (the problem), then relief is available through a small campaign contribution (the solution). Got it now? Buy the problem, buy the solution. Here's one created by a pharmaceutical company: She's ready, but he's not (the problem), which forces him to buy a pill to ensure that he's always ready (the solution). This one amuses me because the company assumes it's his problem. But it could just as easily be hers. Why not sell her a pill? Maybe something to make her less ready.

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1st Aired: 16 April 2012

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